Dumping buckets of ice water over ones head may seem like an unlikely cultural phenomenon -- but when it's in the service of raising awareness for a paralysing neurodegenerative disease - it makes a whole lot of sense.
The ALS Ice Bucket Challenge has been much more than a mere viral phenomenon. In August; The New York Times reported a $13.3 million ALS Association donation total, coming from 260,000 contributors between July 29 and August 17. The figure was a staggering rise from $1.7 million donated the same time, one year earlier.
Prominent members of the Mortal Kombat kommunity - including series co-creator and Mortal Kombat X Creative Director Ed Boon, as well as the team at NetherRealm Studios - have rallied behind the cause to put the ice of Sub-Zero to good use. Check them out below:
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Kommunity: The Mortal Kombat ALS Ice Bucket Challenge
09/02/2014 08:32 PM EDT
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